Let's express ourselves through creativity and love
In the latest issue 76 of Banker Special magazine, readers have the opportunity to meet the designer behind BYLLU – Lilyana Petrova, known by her pseudonym Lulu. She combines elegance with a unique style in her work, inspiring women to be bold and different.
Lilyana Petrova – Lulu – has been profoundly influenced by the art of such remarkable artists and designers as Van Gogh, Marc Chagall, Escher, Valentino, Yves Saint Laurent, Alexander McQueen, Elsa Schiaparelli, Versace, and Louis Vuitton. In her creations – both in paintings and clothing – she tells stories.
She loves working with images, bright and contrasting colors, strong, expressive lines, and shapes blending into one another. When transferring her paintings onto clothing, she carefully considers the composition and the way it shapes the body. This is why she designs very clean and simple models, avoiding unnecessary details in the construction.
“For me, textile is of utmost importance — the material I choose for a given outfit, its lightness in movement, and comfort. Besides being extravagant, the garment must be comfortable and practical,” Lulu shares. Many of her paintings play a special role in her clothing. The images come alive, turning into three-dimensional and dynamic elements.
Here’s what the designer of the BYLLU fashion brand says about this fall's trends:“We are witnessing the return of styles characteristic of the 1970s. The boho style is becoming increasingly present, offering various interpretations, while vintage elements are finding their place in numerous collections. The classic motifs of this period stand out with romantic notes, combined with chic and elegant details.
Short skirts and shorts are back in style, and fall colors are paired with bright accents. An eclectic mix of classic and modern emerges, moving from abstract modernism to classic lines or the bohemian style of the 1970s.
Particular attention is drawn to the oversized model, which is extremely popular among young people. It offers adaptability for everyday life, combining modern, chic, and avant-garde elements.
In addition to the fall motifs, collections also feature bright colors, bringing a touch of delicate arrogance and abstract expression in a modern way. This fall promises to be exciting and diverse, inspiring us to experiment with past styles in a contemporary context.”
Recently, Lulu presented part of the first collection of her fashion brand BYLLU, titled “Color and Light”, which definitely incorporates the trends for fall 2024. This collection is created for women who are not afraid to be different and shine in bold colors. It combines elegance with a subtle audacity, perfect for those who want to express themselves and their style while standing out.
Lulu is inspired by the idea of bringing art out of galleries and museums and making it accessible in everyday life. Through beautiful, comfortable, and unique clothing, she aims to popularize the positive influence of art.
Through the photo session for “Color and Light”, created in collaboration with photographer Kostadin Krastev-Koko (three-time winner of the Golden Needle award), the designer aims to convey to her audience how unique, diverse, multi-layered, and colorful everyone is.
“Let us not be afraid to express and show ourselves with this magnificent palette of qualities, emotions, thoughts, feelings, and states. Let us free ourselves from the prejudices and boundaries in which we are accustomed to being placed. Let us express ourselves through creativity and love. Let us be happy and always, always, always have fun,” adds Lulu, designer of the BYLLU fashion brand.
