On June 12, 2025, in the artistic atmosphere of Ai Chiostri Milano, one of the most significant business events took place – the meeting of the NIB International Club under the Network Italia Bulgaria. Among the elegant guests and leading entrepreneurs, a special place was reserved for Bulgarian designer Lilyana Petrova – Lulu, founder of the brand BYLLU, who captivated the audience with her conceptual fashion creations.
BYLLU presented its art-inspired garments to the Italian and international public, uniting canvas and textile in collections of unmistakable artistic power. The brand, founded by Lulu, stands out with a philosophy where clothing is more than fabric – it is an expression of identity, and fashion becomes living art.
The event, organized in collaboration with iNNOBIZ1 – a global Swiss ecosystem, and FenImprese Milano, brought together companies and leaders from Italy, Bulgaria, and Switzerland. Official sponsors included bridges4iNNOobiz KLG, Gold & Savings SAGL, and ERA Caffè. Media partner for the evening was the magazine of the Bulgarian Chamber of Commerce, Noblesse Oblige.
“The goal of this network is to connect Italian, Bulgarian, and Swiss companies, creating new opportunities for international cooperation,” shared Olga Georgieva, president of the Network Italia Bulgaria association and editor-in-chief of Il Velo di Maya MAGAZINE.
The fashion creations of BYLLU added a unique flair to the evening, blending business vision, culture, and beauty into an experience that proves Bulgarian fashion has a rightful place on the international stage.