For the sixteenth consecutive year, the Academy of Fashion will host the annual awards ceremony honoring the most successful and stylish Bulgarians – the BG Fashion Icon 2025. The prestigious award will be presented at an official ceremony at the end of April at the Vitosha Park Hotel. The expert council of the Academy of Fashion, chaired by Professor Lyubomir Stoykov, includes dozens of prominent lifestyle, art, and fashion journalists, as well as editors from leading print and electronic media. They have already submitted their nominations for the most deserving individuals.
The criteria for Bulgarian celebrities to be granted the status of BG Fashion Icon include refined and contemporary taste and style, outstanding professional achievements, impeccable culture, aesthetic sensibility, and a good reputation.
For the first time, the fashion brand BYLLU, with designer Lilyana Petrova – Lulu, will take part in the Academy of Fashion's fashion show-spectacle, presenting artistic models from the "Color and Light" collection.